BUILT FOR MORE.

For nearly 20 years, fitness and movement have been a constant in my life.

From adventure sports and collegiate lacrosse to endurance training, running, HYROX, surfing, cycling, and strength training, I’ve always been interested in what helps us feel and perform our best.

Over the years, that meant trying a lot of supplements.

Pre-workouts. Electrolytes. Amino acids. Adaptogens. Nootropics. Performance powders.

At one point, I was spending more than $300 a month combining different products just to get the ingredients I wanted—and often taking blends where I didn’t even know exactly how much of each ingredient I was getting.

I knew there had to be a simpler way.

THEN LIFE CHANGED.

I became a dad.

Suddenly, performing my best wasn’t just about a workout, race, or personal goal.

It was about having the energy to train in the morning, focus at work, build a business, be present with my family, and still have something left at the end of the day.

I don’t have time for the crash. And I don’t think you should either.

That became the foundation for AWAKEN.

ONE SCOOP. WITH A PURPOSE.

I wanted to create the daily formula I had been looking for myself: clean, purposeful ingredients in transparent amounts, all in one simple scoop.

No cabinet full of supplements. No guessing what you’re taking. No loading up on traditional caffeine just to get through the day.

AWAKEN combines ingredients selected to support energy, hydration, focus, endurance, and everyday performance—so you can spend less time thinking about supplements and more time doing what matters to you.

PERFORMANCE LOOKS DIFFERENT FOR EVERYONE.

For me, it might mean a hard training session followed by a full day of work and coming home ready to be a husband and dad.

For you, it might be a morning run, your first HYROX, chasing your kids around, surfing until sunset, building a company, or simply wanting to feel better throughout a busy day.

You don’t have to be an elite athlete to care about how you perform.

AWAKEN was built to help you show up for all of it.

For your health.

For your goals.

For the people who count on you.

Daily Performance Fuel for whatever your day holds.

- Matt
Founder, AWAKEN